A social media marketing course can teach learners how to develop a social media marketing strategy, create a budget, schedule content, drive engagement, measure the results of a social media campaign or effectiveness of other social efforts, and much more.


  • What is social media?
  • Understanding the social media marketing
  • How social media marketing is different
  • What is the single most important concept
    about social media marketing?
  • How to create Your Brand Story
  • Define Your Goals
  • Develop Audience Personas
  • Create a Journey Map for social media
  • Identify Key Channels
  • Develop a Content Strategy
  • Draft a Content Calendar
  • Plan Your Resources
  • Simply Measure
  • Creating a perfect content marketing plan:
    • Align
    • Publishing content
    • Branding o Direction
    •  Support
  • Types of content on social media
  • Facebook marketing (Both Organic and Paid ads)
  • Understanding Facebook Marketing
    • Practical Exercise
    • Creating a page
    • Adding contacts
    • Posting on the wall
  • Increasing likes the legitimate way
  • How to do marketing on a Facebook page
  • Fans engagement
  • Tools and applications for increasing engagement on your FB page
  • Understanding the key metrics on your Facebook page
  • Understanding blind posts o Best practices for posting
    • Practical Exercise
      • Creating a Facebook advertisement
      • Understanding Power editor
      • Difference between boosting a post and running a PPE advertisement
      • Adding a Credit card for billing and understanding billing
  • Best practices for posting
    • Practical Exercise
      • Learning every objective of Facebook advertisement
      • Setting budget
      • Targeting audience
      • Using audience insights
  • Learning custom audiences
  • How to create sequences
  • How to properly use retargeting for your business
  • How to work with Facebook Pixels
  • How to use Facebook pixels to maximize sales and conversions
  • How to make Facebook Pixels strong so they work in your favour
  • Running paid advertisements on other major social media networks
    • Twitter
      • Both paid advertising and organic marketing
    • Linkedin
      • Both paid advertising and organic marketing

ABOUT (Social Media Marketing (SMM)

Social media marketing (SMM) is harnessing social media platforms to promote your business. But it's more than just posting - it's about crafting unique content for each platform to engage your audience effectively.

Social media is your direct line to customers, helping them grasp your brand's essence. It's a powerhouse for business growth. In Lahore's Digital Marketing Course, SMM stands out as a vital tool, offering unparalleled benefits in reaching and connecting with millions of potential customers worldwide.

Social Media Marketing (SMM) Course in Lahore

At USkills, we understand the transformative power of social media marketing (SMM) in today's digital landscape. That's why we're committed to offering the most comprehensive and effective Social Media Marketing (SMM) Course available. Our program is meticulously crafted to meet the diverse needs of aspiring marketers, entrepreneurs, and professionals seeking to master the art of social media promotion.

What sets our Social Media Marketing (SMM) Course apart is our holistic approach to education. We go beyond the basics, delving deep into the intricacies of each social media platform to help you develop a nuanced understanding of their unique dynamics. From Facebook and Instagram to Twitter and LinkedIn, our curriculum covers it all, ensuring that you're equipped to leverage the full potential of every channel.

Social Media Marketing Course at USkills

In our Social Media Marketing course at uSkills Institute, you'll gain comprehensive knowledge and practical skills to effectively leverage social media platforms for marketing purposes. Here's what you can expect to learn:

Social Media Strategy Development: You'll learn how to create a comprehensive social media strategy tailored to your business objectives, target audience, and industry niche.

Platform Selection and Optimization: We'll cover the various social media platforms available and help you understand which ones are most suitable for your business. You'll also learn how to optimize your profiles for maximum visibility and engagement.

Content Creation and Curation: You'll discover how to create compelling content that resonates with your audience across different social media channels. We'll explore various content formats, including text, images, videos, and infographics.

Community Engagement and Management: Learn effective strategies for building and nurturing an engaged community on social media. You'll understand how to respond to comments, messages, and reviews to maintain positive relationships with your audience.

Advertising and Paid Promotion: Explore the intricacies of social media advertising, including targeting options, ad formats, and budget optimization techniques. You'll learn how to create and manage successful ad campaigns on platforms like Facebook, Instagram, Twitter, LinkedIn, and more.

Analytics and Performance Measurement: Gain insights into social media analytics tools and techniques for tracking and analyzing the performance of your social media efforts. You'll learn how to interpret data to make informed decisions and optimize your strategy for better results.

Social Media Trends and Best Practices: Stay up-to-date with the latest trends and best practices in social media marketing. We'll explore emerging technologies, platform updates, and industry insights to help you stay ahead of the curve.

Throughout the course, you'll engage in hands-on exercises, case studies, and practical assignments to reinforce your learning and develop your skills as a social media marketer. By the end of the course, you'll be equipped with the knowledge and confidence to plan, execute, and optimize effective social media marketing campaigns that drive results for your business or clients.

Who Can Join Uskills?

Our training program is specially designed for Under-Graduates, Graduates, Working Professionals, Freelancers, Housewives, and Entrepreneurs. We provide end to end learning on Digital Domain with deeper dives for Creating a winning career for every profile.

Apply for a Free Trial Class

If you would like to take a tour of our facilities and experience the atmosphere first-hand through a free demo lesson, just fill out the form below and we will arrange for a visit at a time convenient to you.
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The schedule of our upcoming courses can be seen in the Upcoming Programs page,

Yes you will have to complete all the assignments and quizzes to be eligible for the certification.

You are eligible for a refund only in 1 case, if you are not satisfied with the training, you can ask refund after the first session and before the starting of second live session.

The training is 80% practical and 20% theoretical.