SEARCH ENGINE OPTIMZATION(SEO)

Briefly, what you will learn?

Search engine optimization (SEO) is no more an option for a business, it is a requirement. If you website is not on the first page of Google for the targeted keywords, your competitors are silently taking away business from you. Our trainees are required to perform practical on-page & off-page SEO assignments with the help of Uskills professional trainers.

WANT TO BECOME A SEO SERVICE PROVIDER?

MODULE BREAKDOWN

Search engine optimization (SEO) is the process of improving your website to increase visibility on popular search engines such as Google and Bing. In this course, you'll learn all things SEO, including website optimization, link building, keyword research, and much more.

  • What is Marketing?
  • What is inbound & outbound Marketing?
  • What is Digital Marketing?
  • Importance of Digital Marketing?
  • Digital Marketing Channels?
  • What is SEO?
  • Importance of Search Engine Optimization (SEO)?
  • How do Search Engines Work?
  • Understanding SERPs pages?
  • Google Algorithms
  • How Many Types Of Search Engine Optimization (SEO)
  • SEO Techniques 
Toggle Content
  • Introduction 
  • What is Niche?
  • How Many Types Of Niches?
  • What is Niche Research?
  • Benefits of Niche Research
  • Different Techniques Of Niche Research?
  • Introduction to Keywords
  • Keywords Research (Relevancy, Searches,
    Competition)
  • Long Tail Keywords Vs Short Tail Keywords
  • Keyword Clustering or Grouping of closely
    related keywords for every webpage
  • Keyword Cannibalization
  • Discovering Keywords
  • Analyzing Competitor websites for Keywords
    through Different Tools Like (Semrush, ahrefs, and SpyFu)
  • Choosing Your Keywords
  • What is Keywords Research?
  • How to find successful keywords to meet project targets?
  • How to Use Free & Premium Keyword Research Tools
  • Powerful techniques of Keyword Research
  • Keyword Clustering or Grouping of closely
    related keywords for every webpage
  • Analyzing Competitor websites for Keywords
    through Different Tools Like (Semrush, ahrefs, and SpyFu)
  • How to Know Top ranking Keywords of your sites
  • What Is LSI Keywords: Easy Strategies To find LSI Keywords
  • Content Research
  • Content Structure
  • Content Planning With Keywords
  1. What is On-Page SEO?
  2. On-page SEO checklist : we have a proven checklist with help of that you can verify your on-page SEO efforts.
  3. Title Optimization: How to select the right title for your page which will boost your CTR
  4. Content optimization: How to create content that will make visitor like to read and search engine will love to rank
  5. Header Tags Optimization: how and where to use (H1, h2, h3, h4……) tags
  6. Meta Description optimization: how to write meta description to increase your CTR
  7. Image optimization: how to optimize Image for Search Engine
  8. How many images you add to your post
  9. Internal links: How many Internal links you should add to your post.
  10. Outbound links: Which & How many outbound links you should add to your post
  11. Schema Markup
  • Search Engine Optimization(SEO) Types?
  • What is On-Page/Off-Page SEO?
  • On-Page Search Engine Factors 
  • Keywords Placement
  • Anatomy of a SEO friendly webpage
  • Descriptive URLs Title (keyword + USP | Brand name)
  • Meta Description
  • Meta Keywords
  • Heading tags, h1,….h6
  • Contextual Internal Linking
  • Image Alt Tags
  • Meta Robots (admin pages/ backend pages, private pages, duplicate pages, search pages, dynamic URLs)
  • Canonical Tags
  • Pagination Tags (WP-Paginate Plugin) o Canonicalization Factor
  • Robots.txt
  • Sitemap.xml
  • SEO related HTML Tags
  • Clean Indexation
  • What Is Technical SEO
  • Technical SEO Ranking factors
  • Type of meta tags and their effect on SEO
  • Site architecture Optimization
  • Breadcrumbs
  • Permalinks optimization
  • Canonicalization
  • What Is Robots.txt File & How to create it
  • Setup of CDN
  • Installation of SSL
  • How to Improve Website Performance & Speed using Plugin
  • How to perform the Page Speed Test
  • XML and HTML sitemap creation and optimization
  • How to Add and verify a website in Google Console
  • Google Analytics setup and monitoring
  • Yoast SEO Plugin / AllinOneSEO Plugin o Optimize webpages
  • WP-Paginate (plugin)
  • Redirection (Plugin)
  • Google XML Sitemap Generator (Plugin) o Robots.txt (WP Robots txt)
  • Insert Header & Footer (Plugin)
  • WP Smush (Plugin)
  1. On page Vs. Off-Page Optimization
  2. Introduction to Back Links: Why is it important for SEO?
  3. What is Anchor text and why it is important in link building
  4. When you should start creating backlinks
  5. Some proven ways to get backlinks organically
  6. Easy Method to generate high-quality Do-follow backlinks
  7. Social media submission
  • Search Engine Submissions
  • Top Local Business Listings
  • Top Directory Submissions
  • Top Article Directories
  • Niche Relevant Blog Comments
  • Niche Relevant Forum Posts
  • Top Microblogging sites
  • Top Infographics & Slide share websites o Social Profiles (Profile Link Building)
  • Top Video sharing websites
  • Social Media (Social Signals)
  • Web 2.0 (WordPress, Tumblr, Blogger)
  • Blogging
  • One-tier Backlinks Vs Two-tier Backlinks o Types of Backlinks to AVOID
  • Private Blog Networks
  • Competitors Analysis

Who Can Join Uskills?

Our training program is specially designed for Under-Graduates, Graduates, Working Professionals, Freelancers, Housewives, and Entrepreneurs. We provide end to end learning on Digital Domain with deeper dives for Creating a winning career for every profile.

Apply for a Free Trial Class

If you would like to take a tour of our facilities and experience the atmosphere first-hand through a free demo lesson, just fill out the form below and we will arrange for a visit at a time convenient to you.
For queries

Uskills Online Support

(9AM - 7 PM)
+92 3309377774​

Call Back Request

TESTIMONIALS

FREQUENTLY ASKED QUESTIONS

The schedule of our upcoming courses can be seen in the Upcoming Programs page,

Yes you will have to complete all the assignments and quizzes to be eligible for the certification.
 

You are eligible for a refund only in 1 case, if you are not satisfied with the training, you can ask refund after the first session and before the starting of second live session.

The training is 80% practical and 20% theoretical.