PPC & GOOGLE ADWORDS MARKETING (SEM)​

Before going to introduce the course outline, it would be great for you to know about what SEM is. After reading the following discussion, you will learn whether you should opt for this course, provided by UpliftPakistan, or not.  

Unlike SEO, SEM provides you the instant results. The other name of SEM is pay per click (PPC). In SEM, a business pay to Google to show its Ads in search engine result pages (SERPs). We know, it is looking simple, however, different technicalities make this procedure a bit complex. Without proper guidance, it is really hard nut to crack to get advantages after paying to Google for advertisement. Moreover, it is a fear that you may lose your advertisement budget without appropriate guidance.  

Therefore, to make you understand from basic to advance level of SEM, UpliftPakistan have been serving for years. Now, it would be beneficial for you to get advantages from the experience of our trainers.   

What you will learn from our SEM Course? 

It would be a great honor for us to announce SEM course that is loaded with updated knowledge about the Present Market. Moreover, proper guidance of our trainers would help to get desired results. By getting registered in our course, you will learn following techniques. 

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MODULE BREAKDOWN

If you would like to take a tour of our facilities and experience the atmosphere first-hand through a free demo lesson, just fill out the form below and we will arrange for a visit at a time convenient to you.
  • Understanding PPC (Pay Per Click) marketing
  • Overview of Adwords and Microsoft Adcenter
  • Understanding Adwords
    • Learning Account Structure
      • Campaigns, Ad groups, keywords, ads,
        etc.
      • Types of advertising campaign –Search,
        display campaign, shopping campaign
        and video campaign
      • Difference between search and display
        campaign
      • Understanding targeting options for
        both search and display campaigns
  •  
  • How does Adwords rank ads on SERP
  • Understanding their ad rank in detail
  • Understanding about quality score
  • Why QS (quality score) is important
  • What is CTR
  • Why CTR is important
  • Understanding bids
    • Learning all types of bids from flexible
      bidding to enhanced CPC.
  •  
  • Creating search campaigns
    • Types of search campaigns
    • Shopping campaign
    • Merchant center
    • Creating 1st Adwords search campaign
    • Setting targeting and keywords for the live
      campaign
    • Understanding location targeting
    • Setting bidding strategy
    • Making the campaign go live
  •  
  • Understanding bidding structure
    • Manual bidding
    • Auto bidding
  • Advanced level bidding strategies
    • Enhanced CPC
    • CPA (Cost per action)
  • What is flexible bidding
  • Advanced details about bidding strategies
  • Understanding ad extensions
  •  Adding ad extensions in the campaigns
    • Creating ad groups
      •  
      • Creating ad groups using tools
      • Benefits of having adgroups
  •  
  • Creating search campaigns
    • Types of search campaigns
    • Shopping campaign
    • Merchant center
    • Creating 1st Adwords search campaign
    • Setting targeting and keywords for the live
      campaign
    • Understanding location targeting
    • Setting bidding strategy
    • Making the campaign go live
  •  
  • Understanding keywords
    • Using keyword planner
    • Finding relevant keywords
    • Types of keyword matches
    • Adding keywords in ad groups
    • Examples of keyword matches and their
      pros and cons
  • Creating ads
    • Understanding ad metrics
    • Display and destination URL
    • How to write a compelling ad copy and headline
    • Best and worst ad examples
  • Tracking performance of ads using conversions
    • What is a conversion?
    • What is conversion tracking?
    • How to setup conversion tracking
    • Adding tracking code on the destination
      website
    • Checking stats of conversions
    • How to keep track of goals
  • Important metrics to evaluate the campaigns
  • Importance of CTR
  • How to increase CTR of an ad
  • Relationship of CTR with CPC
  • Importance of QS
  • How to improve QS of an ad
  • How to analyze the performance of keywords
  • How to add negative keywords
  • Importance of adding negative keywords
  • How to decrease CPC
  • Analyzing competitors performance
  • Creating Display campaigns
    • Types of display ad campaigns
    • Creating 1st display campaigns
    • Targeting options (placement, location and
      other options)
    • Ad-scheduling
    • Ad-delivery options
    • Using display planner tool
    • Creating banners
    • Uploading banners and size measurements
  • Remarketing

Who Can Join Uskills?

Our training program is specially designed for Under-Graduates, Graduates, Working Professionals, Freelancers, Housewives, and Entrepreneurs. We provide end to end learning on Digital Domain with deeper dives for Creating a winning career for every profile.

Apply for a Free Trial Class

If you would like to take a tour of our facilities and experience the atmosphere first-hand through a free demo lesson, just fill out the form below and we will arrange for a visit at a time convenient to you.
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The schedule of our upcoming courses can be seen in the Events page, and it is periodically sent to those subscribed to our newsletter.
The schedule of our upcoming courses can be seen in the Events page, and it is periodically sent to those subscribed to our newsletter.
The schedule of our upcoming courses can be seen in the Events page, and it is periodically sent to those subscribed to our newsletter.
The schedule of our upcoming courses can be seen in the Events page, and it is periodically sent to those subscribed to our newsletter.
The schedule of our upcoming courses can be seen in the Events page, and it is periodically sent to those subscribed to our newsletter.